Seven Ways to Maximize the Marketing Potential of Your Audio Interview With an Expert

You've found the expert. You've conducted the interview.

If you've done your homework right, you should now have in your possession, information that your clients want to hear.

But how best can you make that information work for you?

The answer lies in recognizing the enormous potential for self-promotion that the interview holds. A positive experience for the listener - both in terms of content and delivery - reflects well on your business.

So follow these seven steps and go all out to create one.

Make sure you edit the interview. People don't want to listen to the "ums" and "ahs" and boring bits that form part of everyday conversation. Get rid of them.

Add an introduction to that audio. People want to know what they are about to listen to. So let them know who is doing the interview, who you are interviewing, and what is the listener going to hear. An introduction puts everything into perspective.

Promote your products at different points in the interview. Let's face it, if you're interview is any good, people will be listening. Don't miss these opportunities. Insert "calls to action" at the beginning, in the middle and at the end of the interview.

Upload your best work to iTunes. I have over 200 interviews on that site. When people download my interviews, they see that I am the artist and are given the URL of my website. It's a great gateway to new potential customers.

Make sure you insert an ID3 tag on your work. These are tags you can code your audios with. They ensure that even if people share your work with their friends (which is increasingly likely to happen ), the end user knows who you are!

Use every part of the audio "real estate." Most CDs are 70 minutes in length. If your interview lasts 50 minutes, fill the space. I like to surprise the listeners of my CDs by announcing: "Here's an unexpected bonus for the last 20 minutes of this CD." These bonus interviews are particularly powerful marketing tools. They also allow for further opportunities for promotion.

Finally, thank people for listening. Not only does it make them feel like their time was valued, it also makes them feel good about you - increasing the likelihood that they'll continue their relationship with your business.

So that's it.

It's possible for customers to hear your audio interviews without ticking all of these boxes.

But, if you want to increase the chances that they purchase from you, you'd be crazy not to do them all.

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Quality Sound is a Must in Audio Marketing

Webmasters these days are very innovative when it comes to making their sales pages attractive and catchy. Of course, they had to do this stuff lest internet users would skip their boring web sites. One of the many innovations in web site marketing is to have on your site a sound to go with the text of your pages. Audio marketing is just one of the many techniques that you can add to spice up your sales pages. In the past, online marketers had to deal with poor sound quality output on their web sites. It was quite a big effort for them to produce quality audio marketing.

However, online marketers have realized that good sound quality is just as important as the content of their web page. To have a profitable audio marketing, you need to find a way on how to come up with quality audio for your web site. You can choose whether to hire a professional to create audio for your web site or you can learn how to do it by yourself. For some online marketers, outsourcing the services of a professional in web audio production is more practical. They believe that it can be more profitable if they concentrate on income-generating aspects of their business and leave audio marketing to the hands of experts.

With very little knowledge on the technical aspect of sound production, one may produce a mediocre sound for their sites. Thus, they could be wasting their time on unproductive outputs. On the other hand, affiliate marketers who are determined to produce their own outputs, have audio streaming tutorials that they can study. Making your own sound output can actually be less expensive than hiring the services of a professional. This is one advantage of learning the craft yourself. However, it also requires your time to apply and practice what you have learned. If you think you have the time to divert your focus from your business to audio marketing, then you may learn how to create sound outputs yourself.

Though it may be time consuming, you will still benefit greatly from learning this new innovation. There are a lot of related tools that will aid you in producing good sound for your sales pages. To have a successful audio marketing, you have to pay particular attention on the details of the sound that you will be producing for your sales page. The voice quality of your talent must be pleasing to the ears. People would often prefer to hear those voices that they usually hear on television or radio. That would be impressive to hear. Aside from the voice quality, you have to make sure that your talent is able to enunciate the message that you want to relay to your prospective customers.

In order to produce quality sound output, it is also important that you have edited it well. It should be free of unnecessary noise which may affect the whole presentation. Surely no one would want to browse a page with distracting noises. Avoid frustrating your customers. This could make them all the more shy away from your page. Maximize the benefits of audio marketing and increase your online business' earning potentials.

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Improve Social Marketing With Custom Audio and Voice Overs

So you've got a visual presence, are on all of the social networking sites and send messages like crazy but you're finding that the human element, although seemingly everywhere you look, is oddly... missing.

How is it that you can have a photo, an about me paragraph, and hundreds of virtual friends but still miss the boat?

One thing probably nobody has told you about social marketing and social networking (that is, up until now) is that you can't just have a visual presence online and expect to be the beneficiary of overwhelming success because of some strategically placed keywords and an enviable list of hobbies.

What you do need, however, is a way to talk to people naturally to give them a taste of who you are and what you sound like. People enjoy hearing the voices of other people, particularly if that person is of interest to them or has something to of value to offer.

Sounds good, you say, but how can you get down with the crowd when marketing to them without sounding salesy?

Custom Audio & Social Marketing

One way is to record an audio message of yourself talking, perhaps even go as far as making a podcast, and post it on your social networking sites. Places like Facebook and MySpace give you the opportunity to share audio on your profile for others in your circle of acquaintance to listen to.

Listening to someone talk can be very reassuring, and for those being listened to, has the potential to be very profitable.

This marketing technique, when blended with public relations, can be extremely effective. Using an audio recording as part of your approach to deliver a genuine message to spur on your company, product or service opens the door to a greater sense of community and shows that you're reaching out and want to be part of the action.

What better way is there to build trust, virtually connect with others and develop a following online than to make yourself accessible using your voice, the most powerful tool in your arsenal?

You don't have worry about too much in the technology department to provide an authentic sample of your personality when recording. You can easily make a no-frills MP3 recording on your own using free audio recording software, but if you want to kick it up a notch, I suggest spicing it up a bit with some music, sound effects and even the help of a professional voice actor.

Voice Overs & Social Marketing

To really give them a treat, you might consider working with an internet voice talent on the recordings, perhaps even using their voice to brand your company.

Now, if you are intimidated by audio recording, production or editing (maybe all of the above), it's a no-brainer to go with someone who can look after all of it for you while adding significant value and letting you shine.

Your voice is a very important aspect of who you are, and when you're in the trenches of online marketing and staking your ground in the vast landscape of social networking, it may be one of the only things that sets you apart from competitors in the same field.

This is of particular importance if you happen to be the voice or personality at your company that is known to your customers and the public.

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